chore: baseline of the live help4bis.com docroot as of 2026-10-23 (cockpit #168)
Excludes analytics/data, vendor, support, .env, ACME tokens. Co-Authored-By: Claude Sonnet 5.5 <noreply@anthropic.com>
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<p class="eyebrow">Small Business</p>
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<h1 id="post-heading">5 Signs Your Website Is<br> Costing You Customers</h1>
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<p>Most of these problems are invisible to you, but your customers see them every day.</p>
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<span class="article__tag">Small Business</span>
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<span class="article__meta-sep">·</span>
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<span>8 April 2026</span>
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<span class="article__meta-sep">·</span>
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<span>5 min read</span>
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</div>
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<p class="article__lead">Most business owners check their website the same way they check their car. Occasionally, when something obviously breaks. The problem is a broken website doesn't always look broken. On the sites I look after I see it all the time: a site looks perfectly fine on your computer whilst driving away every customer who finds it on their phone.</p>
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<p>Here are the five signs I check first when someone asks me why their website isn't bringing in work. Most of them take less than an hour to fix.</p>
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<div class="article-sign">
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<div class="article-sign__number">1</div>
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<h3>It loads slowly</h3>
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<p>People will wait about three seconds for a page to load. After that they're gone, back to Google, clicking on your competitor. And they won't come back. They won't think "that site was slow, I'll try again later." They just move on.</p>
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</div>
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<div class="article-tip">
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<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
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</div>
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<div class="article-tip__content">
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<div class="article-tip__label">Tip</div>
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<p>Go to Google PageSpeed Insights right now. Type in your website address. If you score below 50 on mobile, you have a real problem. Below 70 and you're losing people every single day. The most common causes I find are easy to fix: images that haven't been compressed, plugins that load code the page doesn't need, or hosting that's just too cheap.</p>
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</div>
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</div>
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<div class="article-sign">
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<div class="article-sign__number">2</div>
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<h3>Your contact form doesn't work</h3>
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<p>This one is embarrassingly common, and I've seen it more often than any of the other four. A business owner set up a contact form years ago, something change with the hosting or email setup, and the form quietly stopped delivering messages. The owner has no idea. The customer thinks they've sent an enquiry. Nobody calls back.</p>
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</div>
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<div class="article-tip">
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<div class="article-tip__icon">
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<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
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</div>
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<div class="article-tip__content">
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<div class="article-tip__label">Tip</div>
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<p>Test your own form right now. Fill it in with your personal email address. See if it arrives. Check your spam folder too. Whilst you're at it, check who that form sends to. If it's an email address that nobody monitors, or one buried under 4,000 unread messages, that's the same as having no form at all.</p>
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</div>
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</div>
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<div class="article-sign">
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<div class="article-sign__number">3</div>
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<h3>There's no padlock in the address bar</h3>
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<p>If your website still runs on HTTP instead of HTTPS, Chrome shows visitors a "Not Secure" warning in the address bar. Even if you're just a landscaper or a bookkeeper with nothing sensitive on the site, that warning kills trust on the spot. People have been trained to look for the padlock. If it's not there, they leave.</p>
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</div>
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<blockquote><p>An SSL certificate costs almost nothing, often it's free with your hosting. If you don't have HTTPS set up, that's one phone call to fix, and it's usually the first thing I sort out.</p></blockquote>
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<div class="article-sign">
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<div class="article-sign__number">4</div>
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<h3>The content is out of date</h3>
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<p>Look at your website footer. Does it say 2022? Look at your "About" page. Is it still talking about a service you stopped offering, or a staff member who left? Outdated content tells visitors two things: you're not paying attention, and you might not even still be in business. Google thinks the same way. It notices when a site hasn't been touched in years and ranks it accordingly.</p>
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</div>
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<div class="article-tip">
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<div class="article-tip__icon">
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<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
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</div>
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<div class="article-tip__content">
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<div class="article-tip__label">Tip</div>
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<p>You don't need to rewrite the whole site. My advice: update the year. Fix anything that's factually wrong. Add one new page or post about something you're doing now. Even small signs of activity make a difference.</p>
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</div>
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</div>
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<div class="article-sign">
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<div class="article-sign__number">5</div>
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<h3>You can't find your own business on Google</h3>
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<p>This one's easy to check. Open your phone (not your computer, your phone) and search for your business type and your suburb. "Accountant Redcliffe." "Café Samford." "Electrician Narangba." See who comes up. If you're not on the first page, most people will never find you. And if a competitor shows up where you should be, every search they do is a potential customer going to someone else. It's the first search I run when I take on a new site.</p>
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</div>
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<h2>These aren't big problems</h2>
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<p>None of these five issues require a complete rebuild. They're maintenance problems, the digital equivalent of fixing a leaking tap or replacing a blown bulb. They get neglected because they're not flashy and nobody sends you a bill when a customer bounces off your slow website. In my experience that's exactly why they sit there for years.</p>
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<div class="article-takeaway">
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<div class="article-takeaway__label">Key Point</div>
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<p>Every day your contact form doesn't deliver, every person who sees the "Not Secure" warning and leaves, every potential customer who gives up waiting for your page to load. That's real business walking out the door. Start with the check. See how many of the five signs apply to you. Then fix them one at a time.</p>
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</div>
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<div class="article-cta">
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<h3>Not sure if your site has these problems?</h3>
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<p>I'll check your website against all five signs (speed, security, contact forms, content and search visibility) and give you a straight answer on what needs fixing.</p>
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<a href="../contact.html" class="btn btn-primary">Get a Free Health Check</a>
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<div class="sidebar-card">
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<h4>In this article</h4>
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<a href="#" class="sidebar-card__link">Sign 1: It loads slowly</a>
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<a href="#" class="sidebar-card__link">Sign 2: Contact form broken</a>
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<a href="#" class="sidebar-card__link">Sign 3: No HTTPS padlock</a>
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<a href="#" class="sidebar-card__link">Sign 4: Outdated content</a>
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<a href="#" class="sidebar-card__link">Sign 5: Can't find yourself on Google</a>
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</div>
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<div class="sidebar-cta">
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<h4>Not sure if your site has these problems?</h4>
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<p>I'll check your site against all five signs and give you a straight answer.</p>
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<a href="../contact.html" class="btn btn-primary btn-sm">Get a Free Health Check</a>
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</div>
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<div class="sidebar-card">
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<h4>Related reading</h4>
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<a href="what-wordpress-care-plan-actually-includes.html" class="sidebar-card__link">What a WordPress Care Plan Actually Includes</a>
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<a href="small-business-compete-online-without-big-budget.html" class="sidebar-card__link">Compete Online Without a Big Budget</a>
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<a href="how-to-choose-right-wordpress-developer-australia.html" class="sidebar-card__link">How to Choose the Right WordPress Developer</a>
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<h1 id="post-heading">Compete Online Without<br> a Big Budget</h1>
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<p>You don't need $5,000 a month, you need to be consistent. Here's what actually works for Queensland small businesses.</p>
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<span class="article__tag">Small Business</span>
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<span class="article__meta-sep">·</span>
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<span>8 April 2026</span>
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<span class="article__meta-sep">·</span>
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<span>7 min read</span>
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<p class="article__lead">If you've ever spoken to a digital marketing agency, you'll know how the conversation goes. They talk for forty minutes about brand strategy, content funnels, and performance metrics. Then they quote you $3,000 a month and wonder why you don't call back. I've sat on the other side of enough of those conversations to know the reputation online marketing has for being complicated and expensive suits the agencies selling it. The reality is different.</p>
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<p>You don't need a big budget. You need to be consistent. Here's what I tell small businesses in Queensland actually works, and what's not worth your money.</p>
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<div class="article-sign__number">1</div>
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<h3>Start with your Google Business Profile, it's free</h3>
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<p>If you run a local business and you haven't set up your Google Business Profile properly, that's the first thing I'd fix. Not tomorrow. Today. When someone searches "bookkeeper Ipswich" or "hairdresser Redcliffe," Google shows a map with three local businesses before it shows any websites. That map listing is your Google Business Profile. If yours isn't there, or it's half finished with no photos and no reviews, you're invisible in the most valuable spot on the page.</p>
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<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
|
||||
</div>
|
||||
<div class="article-tip__content">
|
||||
<div class="article-tip__label">Tip</div>
|
||||
<p>Fill in every field. Add your hours. Upload photos of your premises, your work, your team. Write a proper description of what you do and which suburbs you serve. Then ask every satisfied customer to leave you a Google review. It is important reply to every review, positive and negative. This is completely free. It takes a few hours to set up properly, I've done it plenty of times. And it will generate more enquiries than most paid advertising campaigns.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">2</div>
|
||||
<h3>Your website doesn't need to be fancy, it needs to be findable</h3>
|
||||
<p>A lot of small business owners think they need a complete redesign to improve their online presence. Usually they don't. What they need is the right words on their existing pages. The right words means the words your customers actually type into Google. Not corporate descriptions of your services. The specific phrases people search for. I fix more sites by rewriting three pages than I ever have by redesigning them.</p>
|
||||
</div>
|
||||
|
||||
<blockquote><p>"Blocked drain plumber Brisbane northside" is what someone types when their drain is blocked. Not "residential drainage solutions." If your website says "residential drainage solutions" and a competitor's site says "blocked drain plumber serving Brisbane's northside," they'll show up first every time.</p></blockquote>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">3</div>
|
||||
<h3>Write about what you know, once a fortnight</h3>
|
||||
<p>You don't need a professional copywriter or a content team. You need to write one short post every two weeks about something your customers regularly ask you. Every business owner I meet has a list of these questions. The plumber gets asked why the hot water system keeps failing. The accountant gets asked what home office expenses are actually deductible. The electrician gets asked whether they need to upgrade their switchboard before selling.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-tip">
|
||||
<div class="article-tip__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
|
||||
</div>
|
||||
<div class="article-tip__content">
|
||||
<div class="article-tip__label">Tip</div>
|
||||
<p>Keep it short, 400 to 600 words is plenty. Don't try to sound professional. Sound like you. One post a fortnight, published consistently over a year, is 26 pages of useful content that didn't exist before. Each one is another reason for Google to send people to your site.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">4</div>
|
||||
<h3>Pick one social media platform and actually use it</h3>
|
||||
<p>You do not need to be on Facebook, Instagram, LinkedIn, TikTok, and YouTube. You need to be on one platform, the one where your actual customers spend time. For most tradies in Queensland, that's Facebook. Specifically, local community groups. Samford Valley Community, Dayboro & District, Redcliffe Peninsula locals. These groups have thousands of members and people ask for recommendations constantly. I see it in my own local group every week. Be active in yours. Answer questions. Be helpful. Don't spam your services. Just be a useful presence.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">5</div>
|
||||
<h3>Email is still the best return on investment you'll find</h3>
|
||||
<p>Most small businesses collect customer email addresses and then never use them. That's a waste. A simple email to your past customers once a month (once a month, not five times a week) reminding them you exist will generate repeat business. Not a fancy newsletter with graphics and sections. Just a short note from you. What you've been up to. Something useful or interesting. A gentle mention of your services.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-tip">
|
||||
<div class="article-tip__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
|
||||
</div>
|
||||
<div class="article-tip__content">
|
||||
<div class="article-tip__label">Tip</div>
|
||||
<p>Past customers already trust you. They've paid you before. Reminding them you're still there is far cheaper and far more effective than trying to find new customers through advertising. Mailchimp is free up to 500 contacts. You don't need anything more complicated than that to start. It's what I run for my own list.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>What not to spend money on</h2>
|
||||
|
||||
<div class="article-warning">
|
||||
<div class="article-warning__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg>
|
||||
</div>
|
||||
<div class="article-warning__content">
|
||||
<p><strong>Warning:</strong> This is just as important as what to spend on. Avoid: fancy SEO tools you don't understand (Ahrefs and Semrush cost $100–$400/month and most small business owners I speak to open them once and never go back); paid ads before your website converts (fix the site first, otherwise you're paying for leads that immediately leave); a redesign when you just need content (adding proper content does far more than a fresh design); and social media management from agencies. Generic posts get no engagement, your customers can tell it's not really you, and you're better off writing two posts a week yourself.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>The real secret is just showing up</h2>
|
||||
|
||||
<p>There isn't a hack. There isn't a tool that does it for you. The businesses I've watched win online are the ones who do small things consistently over a long period of time.</p>
|
||||
|
||||
<p>One post a fortnight. Monthly email to past customers. Regular Google business profile updates. Asking for reviews after every job. Replying to those reviews.</p>
|
||||
|
||||
<div class="article-takeaway">
|
||||
<div class="article-takeaway__label">Key Point</div>
|
||||
<p>None of it takes more than a couple of hours a week. None of it costs much money. But do it for six months and you'll be ahead of most small businesses in your area, the ones still waiting for a magic solution that doesn't exist. I've watched it happen.</p>
|
||||
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|
||||
|
||||
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|
||||
<h3>Want a plan that fits your budget?</h3>
|
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<p>Tell me about your business and where you're at online. I'll put together a straightforward plan for what to tackle first. No commitment, no pitch deck, no $3,000 a month packages.</p>
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|
||||
<h4>In this article</h4>
|
||||
<a href="#" class="sidebar-card__link">Google Business Profile</a>
|
||||
<a href="#" class="sidebar-card__link">Website that's findable</a>
|
||||
<a href="#" class="sidebar-card__link">Content once a fortnight</a>
|
||||
<a href="#" class="sidebar-card__link">One social platform done well</a>
|
||||
<a href="#" class="sidebar-card__link">Email your past customers</a>
|
||||
<a href="#" class="sidebar-card__link">What not to spend money on</a>
|
||||
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|
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<h4>Want a plan that fits your budget?</h4>
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<a href="five-signs-your-website-costing-you-customers.html" class="sidebar-card__link">5 Signs Your Website Is Costing You Customers</a>
|
||||
<a href="what-wordpress-care-plan-actually-includes.html" class="sidebar-card__link">What a WordPress Care Plan Actually Includes</a>
|
||||
<a href="how-to-choose-right-wordpress-developer-australia.html" class="sidebar-card__link">How to Choose the Right WordPress Developer</a>
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<h1 id="post-heading">What a WordPress Care Plan<br> Actually Includes</h1>
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<p>Your WordPress site needs maintenance whether you know it or not. Here's what should be happening behind the scenes.</p>
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<span class="article__tag">WordPress</span>
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<span class="article__meta-sep">·</span>
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<span>8 April 2026</span>
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<span class="article__meta-sep">·</span>
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<span>5 min read</span>
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</div>
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<p class="article__lead">You built a WordPress website. Or someone built it for you. Either way, it's sitting there, doing its thing, and you haven't touched it in months. Maybe longer. That's a problem, and a care plan is the answer.</p>
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<p>WordPress doesn't maintain itself. Behind that clean homepage, there are plugins that need updating, a database that's collecting junk, security patches that aren't being applied, and backups that probably aren't running. I know because I look at sites like this every week.</p>
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<p>Eventually something breaks. The site goes down, gets hacked, or starts throwing errors at customers. Then it's an emergency. And emergencies cost more than maintenance ever would have.</p>
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||||
<h2>What's actually in a care plan</h2>
|
||||
|
||||
<p>A proper WordPress care plan isn't someone logging in once a month and clicking "update all." That approach breaks sites. Plugins conflict with each other. Theme updates override customistions. A bad update on a Friday afternoon can take your booking form down for an entire weekend before anyone notices.</p>
|
||||
|
||||
<p>Here's what I reckon should be happening on any site that matters to the business:</p>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">1</div>
|
||||
<h3>Updates, but done properly</h3>
|
||||
<p>WordPress core, plugins, and themes release updates constantly. Some are security patches. Some add features. Some break things. A good care plan tests updates in a staging environment before applying them to your live site, so if something goes wrong, I find out before your customers do.</p>
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</div>
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<div class="article-sign">
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||||
<div class="article-sign__number">2</div>
|
||||
<h3>Backups that actually work</h3>
|
||||
<p>Having a backup plugin installed doesn't mean you have backups. You need to know: where are they stored? Can you restore from them? Have you tested it? Daily backups stored offsite, with a tested restore process, is the bare minimum I'd accept for my own sites. If your host says "we do backups," ask them to restore last Tuesday's copy. Watch what happens.</p>
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</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">3</div>
|
||||
<h3>Security monitoring</h3>
|
||||
<p>WordPress powers about 40% of the internet. That makes it a massive target. Brute force login attempts, malware injections, spam form submissions, these happen constantly. A care plan includes firewall rules, login protection, malware scanning, and someone actually looking at the results, whilst most cheap hosting leaves all of that to you.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">4</div>
|
||||
<h3>Performance checks</h3>
|
||||
<p>Sites slow down over time. Database tables grow. Cache gets stale. Images pile up. A care plan includes periodic speed checks and cleanup, because a slow site loses visitors, and Google notices.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">5</div>
|
||||
<h3>Content edits</h3>
|
||||
<p>Changed your phone number? Got a new service? Need to update your holiday hours? Most care plans include a number of small content edits per month. Enough for the routine changes that keep your site current without you needing to learn how WordPress works.</p>
|
||||
</div>
|
||||
|
||||
<h2>What happens without one</h2>
|
||||
|
||||
<div class="article-warning">
|
||||
<div class="article-warning__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg>
|
||||
</div>
|
||||
<div class="article-warning__content">
|
||||
<p><strong>Warning:</strong> Nothing, for a while. That's the trap. It feels fine. Then one morning you get an email from a customer saying your site is showing pharmacy ads. Or your contact form hasn't been working for three weeks and nobody noticed. Or Google flags your site as "not secure" because your SSL expired. I've seen all of these. An emergency security cleanup runs $500 to $2,000 depending on how deep the hack went. A care plan that would have prevented it costs $49 to $99 a month.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>What should it cost?</h2>
|
||||
|
||||
<p>In Australia, WordPress care plans typically range from $49 to $200 per month depending on what's included. Here's my rough guide:</p>
|
||||
|
||||
<ul>
|
||||
<li><strong>$40–60/month:</strong> Updates, backups, security monitoring. The essentials. Good for a simple business site that doesn't change much.</li>
|
||||
<li><strong>$80–120/month:</strong> Everything above plus performance monitoring, uptime checks, content edits, and priority support. Right for businesses that rely on their site for leads.</li>
|
||||
<li><strong>$150–250/month:</strong> Full managed service. Hosting included, unlimited content edits, advanced security, staging environments, monthly reporting. For businesses where the website is a revenue channel.</li>
|
||||
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|
||||
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|
||||
</div>
|
||||
<div class="article-tip__content">
|
||||
<div class="article-tip__label">Tip</div>
|
||||
<p>If someone quotes you less than $30 a month, they're either using fully automated tools with no human oversight, or they're planning to upsell you later. If someone quotes you more than $300 for a basic small business site, they're overcharging you. I'd walk away from both.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>The question to ask</h2>
|
||||
|
||||
<blockquote><p>If your website went down right now, at 8pm on a Sunday, who would you call?</p></blockquote>
|
||||
|
||||
<div class="article-takeaway">
|
||||
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|
||||
<p>If the answer is "I don't know" or "I'd Google it and hope for the best," you don't have a care plan. You have a time bomb with a nice homepage.</p>
|
||||
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|
||||
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||||
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|
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<p>My care plans start at $49/month. No lock in contracts. No jargon. Just a working, secure, updated WordPress site that doesn't keep you up at night.</p>
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<h4>In this article</h4>
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|
||||
<a href="#" class="sidebar-card__link">Updates done properly</a>
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<a href="#" class="sidebar-card__link">What it costs</a>
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<a href="#" class="sidebar-card__link">The question to ask</a>
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|
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<a href="five-signs-your-website-costing-you-customers.html" class="sidebar-card__link">5 Signs Your Website Is Costing You Customers</a>
|
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<a href="small-business-compete-online-without-big-budget.html" class="sidebar-card__link">Compete Online Without a Big Budget</a>
|
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<a href="how-to-choose-right-wordpress-developer-australia.html" class="sidebar-card__link">How to Choose the Right WordPress Developer</a>
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<p class="eyebrow">Local Business</p>
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<h1 id="post-heading">Why Most Tradie Websites<br>in Brisbane Don't Get Leads</h1>
|
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<p>Your mate told you to get a website. You got one. It sits there doing nothing. Here's why, and what actually works.</p>
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<span class="article__tag">Local Business</span>
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<span class="article__meta-sep">·</span>
|
||||
<span>8 April 2026</span>
|
||||
<span class="article__meta-sep">·</span>
|
||||
<span>6 min read</span>
|
||||
</div>
|
||||
|
||||
<p class="article__lead">Someone told you to get a website. Maybe your accountant. Maybe your partner. Maybe that bloke at Bunnings who reckons he's a marketing guru because he watches YouTube. So you got one. Paid a few hundred bucks. Put your phone number on it, a photo of the ute, and called it done. Then nothing happened. I hear this story a lot.</p>
|
||||
|
||||
<h2>The real problem isn't the website</h2>
|
||||
|
||||
<p>Here's what actually happens when a homeowner in Dayboro needs a plumber at 7pm on a Wednesday. They don't open the Yellow Pages. They don't ask Facebook. They grab their phone and Google "plumber near me" or "emergency plumber Dayboro." I live in Dayboro, I've done exactly this myself.</p>
|
||||
|
||||
<p>Google shows them three results. Maybe five. The tradie who shows up in those results gets the call. Everyone else might as well not exist. And fixing that rarely means a full (re)-build of the site. Most of the time it means adding the right pages to the one you already have.</p>
|
||||
|
||||
<div class="article-takeaway">
|
||||
<div class="article-takeaway__label">Key Point</div>
|
||||
<p>Your website isn't getting leads because Google doesn't know it exists. Or worse, Google knows it exists but has no reason to show it to anyone. There's nothing on it. No content. No suburb names. No descriptions of what you actually do.</p>
|
||||
</div>
|
||||
|
||||
<h2>What Google actually wants to see</h2>
|
||||
|
||||
<p>Google is not complicated. It wants to match what someone searches for with a page that answers their question. That's it. If someone searches "blocked drain Samford" and your website has a page that talks about fixing blocked drains in Samford, you're in the running. If your website just says "Dave's Plumbing, call us" with nothing else, you're invisible.</p>
|
||||
|
||||
<p>The tradies I see getting found online have a few things the rest don't:</p>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">1</div>
|
||||
<h3>A Google Business Profile that's actually filled in</h3>
|
||||
<p>Hours, services, photos of real jobs, replies to reviews. Not the half finished listing you set up three years ago and forget about. Google gives massive weight to a complete, active profile. It's free. Most tradies still don't bother.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">2</div>
|
||||
<h3>Separate pages for each service</h3>
|
||||
<p>Not one page with a bullet list. "Hot water systems" gets its own page. "Blocked drains" gets its own page. "Gas fitting" gets its own page. Each one mentions the suburbs you work in. Google can only rank what exists. If you don't have a page about it, you won't show up for it.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">3</div>
|
||||
<h3>Regular content</h3>
|
||||
<p>Even just a short post once a fortnight. "Why your hot water system fails in winter" or "3 signs your switchboard needs upgrading." Google rewards websites that show signs of life. A site that hasn't been touched in 18 months gets pushed down.</p>
|
||||
</div>
|
||||
|
||||
<div class="article-sign">
|
||||
<div class="article-sign__number">4</div>
|
||||
<h3>Reviews from real customers</h3>
|
||||
<p>If you've done 500 jobs and have 3 Google reviews, that's a problem. Reviews are social proof. They tell Google that real people use your business, and they tell homeowners that you're worth calling. Ask every happy customer to leave one. Make it easy.</p>
|
||||
</div>
|
||||
|
||||
<h2>The time excuse</h2>
|
||||
|
||||
<p>The number one thing I hear from tradies is "I don't have time for that." Fair enough. You're on the tools from 6am. The last thing you want to do after a day of crawling under houses is write a blog post about tapware.</p>
|
||||
|
||||
<p>But your competitors are getting it done somehow. Not because they're sitting up at midnight writing articles. They're getting someone else to do it. An agency, a marketing person, a mate's kid who's good with computers. I've met all three.</p>
|
||||
|
||||
<div class="article-warning">
|
||||
<div class="article-warning__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><path d="M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z"/><line x1="12" y1="9" x2="12" y2="13"/><line x1="12" y1="17" x2="12.01" y2="17"/></svg>
|
||||
</div>
|
||||
<div class="article-warning__content">
|
||||
<p><strong>The catch:</strong> Most agencies charge $2,000 to $5,000 a month. For a sole trader pulling in $150k before expenses, that's brutal. And half the time you can't even tell if it's working.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>What's changed in 2026</h2>
|
||||
|
||||
<p>Content doesn't cost what it used to. Not even close. The same quality blog post that a marketing agency would charge $300 to write can now be produced for a fraction of that, reviewed by someone who actually understands your trade, and published in the same day. I do this for my own sites and it works.</p>
|
||||
|
||||
<p>The tools have changed. The cost has dropped. The only thing that hasn't changed is that most tradies still aren't doing it.</p>
|
||||
|
||||
<div class="article-tip">
|
||||
<div class="article-tip__icon">
|
||||
<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="10"/><line x1="12" y1="16" x2="12" y2="12"/><line x1="12" y1="8" x2="12.01" y2="8"/></svg>
|
||||
</div>
|
||||
<div class="article-tip__content">
|
||||
<div class="article-tip__label">Good news</div>
|
||||
<p>While everyone else is still running on word of mouth alone, you can be the one who shows up on Google when their customer searches. From what I've seen the bar is low in most local trade categories.</p>
|
||||
</div>
|
||||
</div>
|
||||
|
||||
<h2>A simple test you can do right now</h2>
|
||||
|
||||
<p>Open your phone. Google your trade and your suburb. "Electrician Dayboro." "Builder Samford." "Painter Mount Glorious." See who shows up.</p>
|
||||
|
||||
<p>If it's not you, that's a lead you just lost to whoever is there.</p>
|
||||
|
||||
<p>Now do it once a week. Same search. Track whether you're showing up. In my experience that one habit tells you more about your online presence than any dashboard or analytics tool ever will.</p>
|
||||
|
||||
<blockquote>
|
||||
<p>Every time someone in your area Googles your trade and you don't show up, that job goes to whoever does. It's not complicated. It's just maths.</p>
|
||||
</blockquote>
|
||||
|
||||
<!-- CTA -->
|
||||
<div class="article-cta">
|
||||
<h3>Want to know where you stand?</h3>
|
||||
<p>I'll audit your online presence (Google listing, website, search rankings) and tell you straight what's working and what's not. No fluff. No pitch deck.</p>
|
||||
<a href="../contact.html" class="btn btn-primary">Get a Free Audit</a>
|
||||
</div>
|
||||
|
||||
</div>
|
||||
|
||||
<!-- Sidebar -->
|
||||
<aside class="article-sidebar">
|
||||
<div class="sidebar-card">
|
||||
<h4>In this article</h4>
|
||||
<a href="#" class="sidebar-card__link">The real problem</a>
|
||||
<a href="#" class="sidebar-card__link">What Google wants</a>
|
||||
<a href="#" class="sidebar-card__link">The time excuse</a>
|
||||
<a href="#" class="sidebar-card__link">What's changed in 2026</a>
|
||||
<a href="#" class="sidebar-card__link">Test it yourself</a>
|
||||
</div>
|
||||
|
||||
<div class="sidebar-cta">
|
||||
<h4>Not showing up on Google?</h4>
|
||||
<p>I help local trade businesses get found online. Brisbane based. No lock in contracts.</p>
|
||||
<a href="../contact.html" class="btn btn-primary btn-sm">Talk to Us</a>
|
||||
</div>
|
||||
|
||||
<div class="sidebar-card">
|
||||
<h4>Related</h4>
|
||||
<a href="five-signs-your-website-costing-you-customers.html" class="sidebar-card__link">5 Signs Your Website Is Costing You Customers</a>
|
||||
<a href="small-business-compete-online-without-big-budget.html" class="sidebar-card__link">Compete Online Without a Big Budget</a>
|
||||
<a href="what-wordpress-care-plan-actually-includes.html" class="sidebar-card__link">What a WordPress Care Plan Includes</a>
|
||||
</div>
|
||||
</aside>
|
||||
|
||||
</div>
|
||||
</div>
|
||||
</section>
|
||||
|
||||
|
||||
<!-- ═══════════════════════════════════════════════
|
||||
FOOTER
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<img src="../assets/images/logo-cropped.jpg" alt="HELP4BIS" width="140" height="38">
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<p>Managed WordPress hosting and maintenance for Australian small businesses. Brisbane based, personal service, combining creative and strategic know how.</p>
|
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<p style="margin-top:8px; font-size:12px; color:rgba(255,255,255,.55);">Dutch Digital Dynamics Pty Ltd · ABN 86 081 237 087</p>
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|
||||
<h4>Services</h4>
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<li><a href="../managed-wordpress.html">Tailored Website Management</a></li>
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|
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||||
<h4>Company</h4>
|
||||
<ul class="footer__links">
|
||||
<li><a href="../about.html">About the Team</a></li>
|
||||
<li><a href="../index.html#portfolio">Our Work</a></li>
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||||
<li><a href="index.html">Blog</a></li>
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|
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|
||||
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||||
<h4>Contact</h4>
|
||||
<ul class="footer__links">
|
||||
<li><a href="mailto:project@help4bis.com">project@help4bis.com</a></li>
|
||||
<li><a href="../contact.html">Submit a Brief</a></li>
|
||||
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|
||||
<p style="margin-top:16px; font-size:12px; color:rgba(255,255,255,.55);">
|
||||
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|
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|
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|
||||
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<span>© 2026 HELP4BIS, a trading name of Dutch Digital Dynamics Pty Ltd · ABN 86 081 237 087</span>
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Reference in New Issue
Block a user